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Consumers Want Brands to Heal Divisions
"Our research shows us that the overwhelming majority of consumers agree on the importance of many core values ." These are tricky times for marketers. Emotions are high, expectations are varied, [...]
What Never Goes Out of Style? Tires.
A note from our CEO, Alan Brown. Today I walked into Nordstrom at 57th and Broadway – their new flagship store in Manhattan. And like pretty much everyone else, I agree [...]
‘Agencies debate pulling out of the 4A’s’
This article originally appeared in AdAge As recession looms and their margins fray, advertising agencies are beginning to rethink their membership in the 4A’s. Interpublic Group of Cos.’ McCann Worldgroup is [...]
People Want Brands to Heal Nationwide Divisions
Seattle, WA, October 9, 2019 – At the top of the list of what consumers want from brands today, according to Foresight 2020, a national representative study of 2,000 Americans by [...]
Taco Time Takes on Time Wasters in New Campaign from DNA
We're proud to say that the entire Taco Time Time Squad campaign was produced in-house by our content and production studio – Petting Zoo. This article originally appeared in Little Black Book [...]
‘The climate has changed’
This article originally appeared in Digiday. Agencies are seeing an uptick in younger employees reporting burnout. Some see it as a symptom of a buyer’s market, with agencies encountering a faster-paced [...]