Category: News
Producing Better DEI: How DNA Is Building More Inclusive Productions
My first gig in advertising, over ten years ago, was at a small agency that was heavily male and very white. Although I was part of a female dominated [...]
Six Thoughts From the First Six Months of 2023
2023 is flying by. It's been a whirlwind first six months. Looking back, here are a few observations shaping our industry in a rapidly evolving year. None of this [...]
The Battle for Equality Continues to be Hard-Fought
How Business Can Support Inclusiveness and Change I think I’m a realist, but there have been a few times in my life when I’ll admit, I’ve been a naïve [...]
Why This Juneteenth Feels Different
In June 2020, I wrote an opinion piece entitled, "Why I Signed a Letter to Rewrite the Future of Advertising." It was in response to being one of 600 [...]
DNA Wins Bronze at the WARC Awards for Effectiveness
Big news, y’all. DNA (i.e., us) was just awarded Bronze at the WARC Awards for Effectiveness in the Instant Impact category for our Pabst is the Place campaign. For anyone [...]
Campaign US 40 over 40: Alan Brown
Campaign US 40 over 40: By Alan Brown, Co-Founder and Chairman When I first heard that I’d been selected as one of this year’s 40 Over 40 honorees by [...]
We Keep On Winning
DNA Gets National Addy Gold and a Bronze Effie For The First Time Ever! At DNA, we aim to create impact that moves people, business and culture forward. With [...]
Pabst Brewing Hires DNA for Creative and Media
PABST BREWING HIRES DNA FOR CREATIVE AND MEDIA Seattle agency named agency of record for Pabst Blue Ribbon and media AOR for all the brewer's brands Article originally published [...]
Mishy Cass Takes Creative Reins at DNA as Executive Creative Director
Mishy Cass Takes Creative Reins at DNA as Executive Creative Director She had previously been group creative director at REI Article originally published by LBB Online DNA in Seattle [...]
Chris Witherspoon is Named to the First-Ever ThinkNW All-Stars
THE FIRST-EVER THINKNW MARKETING ALL-STARS Article originally published by ThinkNW From Seattle to Portland and the rest of the Pacific Northwest Part of why we started ThinkNW was in [...]