Category: News
Don’t Confuse a Marketing Tool with Authentic Brand Activism
When COVID-19 arrived, brands rushed to deliver heartfelt messages of “we’re here for you” and “we’re all in this together.” However, very few brands, (and I do mean VERY [...]
Which Lane Will You Occupy?
DNA’s belief has always been to bring people together by creating meaningful connections. And in times like this – where there’s a need to have a dialogue around social [...]
DNA Launches #Hibeernation Campaign for Rainier Beer
Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” - a social campaign designed [...]
Cray, A Hewlett Packard Enterprise Company, in partnership with DNA named a Webby Award Honoree
Cray, A Hewlett Packard Enterprise Company, in partnership with DNA, has been named a 24th Webby Award, Honoree for “Fighting a Crop-Killer With Supercomputing and Scientific Collaboration”. The award-winning [...]
DNA wins more Gold ADDYs than any other Seattle agency
Despite a year where IRL award show galas are not even a thing anymore, DNA still managed to make its presence known with a big haul of ADDYs hardware. [...]
Coronavirus has changed everything about our lives
As they say, “We’re all in this together.” Coronavirus has changed everything about our lives – health, safety, security, connections and our economy. Our priorities and habits have shifted. [...]
DNA & BECU Win 2 ECHO Awards
DNA and BECU win two 2020 International Echo Awards for the BECU OWN IT Campaign. Awards include silver for ‘Best Art Direction’ and bronze in the ‘Financial Services’ category. [...]
Adaptive Design and the Value of Being a Chameleon
If you've seen the sushi geek film Jiro Dreams of Sushi, you probably remember the bit about how Jiro's apprentices spend 10 years mastering their knife skills. 10 years. [...]
Introducing Petting Zoo, DNA’s In-house Production Studio
If you are familiar with DNA, then you probably know Gabe Hajiani, our Head of Creation and Content. Gabe is notorious for wearing shorts year-round and taking outdoor sports [...]
Credit Union Marketers to Focus on Values, Financial Wellness in 2020
Americans are anxious and concerned that their core shared values – privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty – are being threatened because the state [...]