Category: News
StolenYouth’s Town Hall
Child sex trafficking is alive and well in the Pacific Northwest. In a study commissioned by the U.S. Department of Justice, Seattle had the fastest growing commercial sex industry [...]
DNA President: I can only hope that it’s a movement, not a moment
Having been in the advertising world for nearly three decades, Chris Witherspoon, president and chief growth officer at DNA Seattle, knows what it takes to be a successful person [...]
DNA President Chris Witherspoon Joins 600 & Rising Board of Directors
600 & Rising, an organization formed last month to advocate for Black people who work in the advertising industry, has formally appointed a board of directors. The board will [...]
Why I signed a letter to rewrite the future of advertising
Yesterday over 600 black advertising professionals put their name to an open letter to advertising agency leadership demanding urgent action. Like many other industries, advertising has a long way [...]
Don’t Confuse a Marketing Tool with Authentic Brand Activism
When COVID-19 arrived, brands rushed to deliver heartfelt messages of “we’re here for you” and “we’re all in this together.” However, very few brands, (and I do mean VERY [...]
Which Lane Will You Occupy?
DNA’s belief has always been to bring people together by creating meaningful connections. And in times like this – where there’s a need to have a dialogue around social [...]
DNA Launches #Hibeernation Campaign for Rainier Beer
Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” - a social campaign designed [...]
Cray, A Hewlett Packard Enterprise Company, in partnership with DNA named a Webby Award Honoree
Cray, A Hewlett Packard Enterprise Company, in partnership with DNA, has been named a 24th Webby Award, Honoree for “Fighting a Crop-Killer With Supercomputing and Scientific Collaboration”. The award-winning [...]
DNA wins more Gold ADDYs than any other Seattle agency
Despite a year where IRL award show galas are not even a thing anymore, DNA still managed to make its presence known with a big haul of ADDYs hardware. [...]
Coronavirus has changed everything about our lives
As they say, “We’re all in this together.” Coronavirus has changed everything about our lives – health, safety, security, connections and our economy. Our priorities and habits have shifted. [...]