Category: Uncategorized
Introducing The Friendly Internet Provider
DNA has launched an integrated marketing and advertising campaign to introduce Ziply to the Northwest, after the company completed a $1.35 billion acquisition of Frontier Communications’ operations in Washington, [...]
DNA Kicks Off Sounders Marketing Campaign
With a nod to the Seattle Sounders’ two Major League Soccer championships, the team is launching a new advertising push from DNA that pays homage to the Sounders’ dominance [...]
People Want Brands to Heal Nationwide Divisions
Seattle, WA, October 9, 2019 – At the top of the list of what consumers want from brands today, according to Foresight 2020, a national representative study of 2,000 [...]
If I knew then what I know now, I would have come out in business sooner
Our very own Co-Founder and Chief Executive Officer, Alan Brown, gave his thoughts as he answered AdAge's question, "If I knew then what I know now". If I knew then [...]
Are we there yet?
Every week Campaign U.S. releases an article with company executives weighing in on personal stories about equality, diversity, and inclusion in adland. We're proud to share what our President [...]
Men: It’s time to listen to women in our industry
Our founder and CEO, Alan Brown, weighed in for The Drum about Disclosure (a one-woman show) and how men need to take a stand and support women in advertising. [...]
DNA at 20
20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. [...]
Saying "So Long" to the Northwest Marketing Guy
Agency/client relationships, unfortunately, come and go. With the average CMO tenure hovering at less than two years, it’s not surprising that there is a revolving door at brand headquarters, [...]