The more you see, the more you care. That’s why we use our differences to make a difference for the (many) causes we believe in. See how we use our resources and creativity to show up differently.

OUR INITIATIVES

#BlackBlackFriday

When most people think of Black Friday, all they see is savings. But we saw a big opportunity to bolster Seattle’s Black-owned businesses. That’s why we created #BlackBlackFriday — a community-wide movement that helps shoppers save while pouring full proceeds back into Black-owned businesses.

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Project: Sugar Free

There’s nothing sweet about “sugaring.” That’s why we used the power of AI to launch a platform, in partnership with Stolen Youth, that intercepts predatory social media posts in an effort to deter would-be sex offenders from preying on underage youth.

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Project 47

Based on a 4A’s survey that indicated 99.983% — or all but 46 people in the ad industry — identified as “straight”, the Project 47 pledge asks industry leaders to commit to mentoring one LGBTQ+ employee for one hour each month for one year. By providing visible support, we hope to make more LGBTQ+ individuals feel seen and safe across the advertising industry.

WITH PARTNERS

600 & Rising

Our President Chris Witherspoon sits on the board of directors for 600 & Rising, a Black advocacy group promoting equity in the agency world. As a supporter of this initiative, DNA has committed to transparency in our diversity and inclusion practices, holding ourselves accountable by making our D&I data public.

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BLAC

BLAC is a national internship program committed to bringing more young Black people into the advertising industry. As contributors to this group of independent agencies, DNA is part of a collective seeking to recruit and train a new generation of Black talent.

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ICOM

Independence is part of our DNA (pun thoroughly intended). That’s why we belong to ICOM, a global network of independent agencies supporting one another, sharing ideas, and expanding capabilities and access to exceptional talent around the world.

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Stolen Youth

In loving memory of our co-founder and dear friend, Ginny Meisenbach, StolenYouth has established the Ginny Meisenbach Survivor Support Fund, to carry on Ginny’s vision of supporting individual survivors through small but important grants.

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Come Out To Work

Started by our Co-Founder, Alan Brown, Come Out to Work raises awareness and encourages leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace. By sharing coming out at work stories on social media and launching a commitment to mentor LGBTQ+ talent, the initiative makes advertising more welcoming and attractive to LGBTQ+ workers.

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We don’t fuck around. And when we do, we don’t fuck around.

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