We seek impact far beyond
the bottom line.
One of our primary roles at DNA is to shape culture, and we don’t just do it with ads. See how we use our resources and creativity to show some love for causes we believe in.
OUR INITIATIVES
#BlackBlackFriday
In America, we vote with our dollars. That’s why we’ve worked with VCU Brandcenter to come up with Black Black Friday, an initiative that encourages consumers to show support for local Black-owned businesses on, you guessed it, Black Friday.
Sugar Free
DNA created and launched an automated AI technology platform in partnership with Stolen Youth that intercepts predatory social media posts as an effort to deter would-be sex offenders from preying on underage youth.
I.D.E.A.
As a creative agency, we’re in the business of ideas. The kind of ideas that have the power to influence culture. So we wanted to make sure we’re using that power thoughtfully by creating an internal team appropriately named I.D.E.A. Its goal is to continually empower Inclusion, Diversity, Equity, and above all, Accountability.
Diversity Scholarship
In an effort to narrow the diversity gap in our industry, DNA offers a diversity scholarship in partnership with UW, WWU, and WSU, for students seeking future careers in the advertising and marketing field. The scholarship includes $1,500 and a one-time paid internship opportunity with DNA.
Project 47
The Project 47 pledge asks industry leaders to commit to mentoring one LGBTQ+ employee for one hour each month for one year. With visible leaders providing mentorship, more LGBTQ+ people may raise their hand to be seen and connect. And by proving there are 47 LGBTQ+ people, who feel welcome enough to come out, we’ll factually know our industry needs to do more about inclusion.
WITH PARTNERS
600 & Rising
Our President Chris Witherspoon sits on the board of directors for 600 & Rising, a Black advocacy group promoting equity in the agency world. As a supporter of this initiative, DNA has committed to transparency in our diversity and inclusion practices, holding ourselves accountable by making our D&I data public.
BLAC
BLAC is a national internship program committed to bringing more young Black people into the advertising industry. As contributors to this group of independent agencies, DNA is part of a collective seeking to recruit and train a new generation of Black talent.
ICOM
Independence is part of our DNA (pun thoroughly intended). That’s why we belong to ICOM, a global network of independent agencies supporting one another, sharing ideas, and expanding capabilities and access to exceptional talent around the world.
Stolen Youth
In loving memory of our co-founder and dear friend, Ginny Meisenbach, StolenYouth has established the Ginny Meisenbach Survivor Support Fund, to carry on Ginny’s vision of supporting individual survivors through small but important grants.
Come Out To Work
Started by our Co-Founder, Alan Brown, Come Out to Work raises awareness and encourages leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace. By sharing coming out at work stories on social media and launching a commitment to mentor LGBTQ+ talent, the initiative makes advertising more welcoming and attractive to LGBTQ+ workers.
We don’t fuck around. And when we do, we don’t fuck around.
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