Category: Perspective
Our Differences Make The Difference
Listen to Article Char Short, Director of Talent & Culture As DNA’s head of Talent & Culture, the most important aspect of my job is helping [...]
Welcome Different
Listen to Author Chris Witherspoon, CEO DNA is an independent advertising and marketing agency. In our 25th year, we describe ourselves as a super squad of [...]
New Work in the Land Where Different Wins
Listen to Author Megan Meagher, Managing Director Last year brought several new client relationships and campaigns to DNA. Each provided DNA with an opportunity to solve [...]
Unignorable Work
Listen to Author Mishy Cass, Executive Creative Director We strive to do work that is unignorable. That shakes culture and makes a difference. So, during the [...]
Minding the ‘1 Brand : ∞ Brains’ Relevancy Gap
Listen to Author Rob Scherzer, Innovation and Digital Experience Director If your inbox is also overflowing with MUST-READ article forwards on the next big Deus Ex Machina [...]
Different Wins this Black Black Friday
2020 started with COVID. By mid-year, the nation was torn apart by social unrest with the murder of George Floyd. And by the end of the year, companies were [...]
Producing Better DEI: How DNA Is Building More Inclusive Productions
My first gig in advertising, over ten years ago, was at a small agency that was heavily male and very white. Although I was part of a female dominated [...]
This Barbie Sees A Bright Future For Female Leaders
I wanted to cry harder at the end of the Barbie movie than I did. But I went with my good friend Jordan and Harper, her ten-year-old daughter who [...]
Six Thoughts From the First Six Months of 2023
2023 is flying by. It's been a whirlwind first six months. Looking back, here are a few observations shaping our industry in a rapidly evolving year. None of this [...]
The Battle for Equality Continues to be Hard-Fought
How Business Can Support Inclusiveness and Change I think I’m a realist, but there have been a few times in my life when I’ll admit, I’ve been a naïve [...]