Category: Perspective
Pay for the way you use your phone.
DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple Mobile [...]
COULD AMBIEN BE LOVED (for the right reasons)?
While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated [...]
What are ads?
The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. [...]
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to [...]
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and [...]
Seattle’s creative spirit runs deeper than just ad agencies. And we love it.
The Drum recently ran an article titled “How Seattle became a magnet for creative minds.” In it, Doug Zanger traces various agencies through the years and highlights what makes [...]
Love Awaits for Gatorade
In my not-so-free time, I coach girls basketball and I am president of a girls basketball program here in the Seattle area. Having three daughters, all who participate in [...]
BECU CEO Benson Porter on Credit Union Opportunity
BECU, the fourth largest credit union in the U.S. and long-time advertising partner of DNA, is fast approaching the million member mark. Last week, Benson Porter, BECU CEO since [...]
Affluent Millennials
thefinancialbrand.com article from DNA's Alan Brown – Marketers have been talking about the importance of Millennials for years as a coveted “segment” or “target audience.” But Millennials aren’t a [...]