Category: Perspective
Are we there yet?
Every week Campaign U.S. releases an article with company executives weighing in on personal stories about equality, diversity, and inclusion in adland. We're proud to share what our President [...]
Men: It’s time to listen to women in our industry
Our founder and CEO, Alan Brown, weighed in for The Drum about Disclosure (a one-woman show) and how men need to take a stand and support women in advertising. [...]
Let’s Milk The Holidays!
This fall we released the “Let’s Milk The Holidays!” campaign for Darigold – the 100-year-old farmer-owned dairy cooperative. This marks the first creative execution by DNA since winning the [...]
DNA at 20
20 years ago this month, we started our agency. The original name was DNA Brand Mechanics. We figured naming it after ourselves, “Gross Brown Advertising” might present some challenges. [...]
Pay for the way you use your phone.
DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple Mobile [...]
COULD AMBIEN BE LOVED (for the right reasons)?
While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated [...]
What are ads?
The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. [...]
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to [...]
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and [...]