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Category: Perspective

Pay for the way you use your phone.

Oct 9, 2018|

DNA recently got back into the telecommunications industry by launching new work for national wireless-carrier Consumer Cellular. The agency has a wealth of industry experience, having launched Simple Mobile [...]

Sep 27, 2018|

Colin Kaepernick, the face of Nike’s 30th anniversary “Just Do It” campaign. Colin Kaepernick, a polarizing, unemployed (blackballed, maybe?) professional athlete, fronting a major sport's brands biggest push this [...]

What are ads?

Apr 12, 2018|

The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. [...]

Twitter and Nike at the Oscars

Mar 5, 2018|

Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to [...]

Do you love your customers?

Feb 13, 2018|

It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and [...]

Love Awaits for Gatorade

Nov 22, 2017|

In my not-so-free time, I coach girls basketball and I am president of a girls basketball program here in the Seattle area. Having three daughters, all who participate in [...]

Affluent Millennials

Jul 13, 2016|

thefinancialbrand.com article from DNA's Alan Brown – Marketers have been talking about the importance of Millennials for years as a coveted “segment” or “target audience.” But Millennials aren’t a [...]

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