Despite a year where IRL award show galas are not even a thing anymore, DNA still managed to make its presence known with a big haul of ADDYs hardware. We won a total of 9 Gold, 6 Silver and a Judge’s Choice Award. Winning work spanned multiple clients, including Rainier Beer, BECU, Taco Time Northwest – even DNA’s own brand won for the work we did on our own brand identity.
We’re especially proud of the fact that many of the winning entries represented non-traditional elements: A 5-day Livestream to launch Rainier’s new light beer, Rainier Summit. A massive crop art installation to launch BECU’s new WSU debit card. A live stunt featuring improv actors dressed as time-obsessed taco lovers to promote Taco Time Northwest’s Order Ahead app. Not to mention recognition for a stellar bunch of TV ads, point-of-sale and outdoor for various clients.
And most of this work was produced by our stellar in-house production studio, Petting Zoo. Check out some of the winning work below, and keep your fingers crossed that we’ll all be allowed to leave our homes to attend the 2021 ADDYs! Rewild the Rainiers