PABST BREWING HIRES DNA FOR CREATIVE AND MEDIA
Seattle agency named agency of record for Pabst Blue Ribbon and media AOR for all the brewer’s brands
Article originally published by AdAge
Brand point of view
Swing and hit
Another challenge for the brand moving forward will be maintaining its status as a “value” brand as ongoing inflation issues affect marketers in all categories including beer brands. In February Heineken CEO Dolf van den Brink said that cost inflation is “off the charts” and could possibly impact the price of its beer.
“It’s definitely going to be a challenge if you look at PBR’s core attributes according to Nielsen data, one of our core attributes is good value for the money,” Reely said. “So we know that every time a consumer pulls out their wallet, they have the opportunity to make a choice, and when they’re making a choice about PBR, one of those factors is value. We want to ensure that we’re still offering.”