Latest News
DNA-UW Diversity Scholarship Intern Israel Sixto
This summer, DNA launched its first Diversity Scholarship with the University of Washington. DNA is committed to growing diversity in the advertising industry by assisting talented, diverse students who are seeking [...]
DNA Expands Creative Leadership Team with New Hires
DNA is continuing its hiring drive, with the addition of proven creative leader Steve Williams as Co-Executive Creative Director, and Noel Nickol and Jon Lazar as Creative Directors. The moves follow [...]
CHRISTINE WISE JOINS DNA AS CHIEF STRATEGY OFFICER
Leading industry strategist Christine Wise is joining DNA in the new role of Chief Strategy Officer and will become part of the senior management team and executive leadership. Wise will oversee [...]
COULD AMBIEN BE LOVED (for the right reasons)?
While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated a buzz [...]
What are ads?
The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. It was [...]
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil new [...]