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CHRISTINE WISE JOINS DNA AS CHIEF STRATEGY OFFICER
Leading industry strategist Christine Wise is joining DNA in the new role of Chief Strategy Officer and will become part of the senior management team and executive leadership. Wise will oversee [...]
COULD AMBIEN BE LOVED (for the right reasons)?
While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated a buzz [...]
What are ads?
The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. It was [...]
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil new [...]
Industry insight: what brands should do about the NRA
The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and [...]
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked and [...]