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Industry insight: what brands should do about the NRA
The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and [...]
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked and [...]
Saying "So Long" to the Northwest Marketing Guy
Agency/client relationships, unfortunately, come and go. With the average CMO tenure hovering at less than two years, it’s not surprising that there is a revolving door at brand headquarters, with agencies [...]
Seattle’s creative spirit runs deeper than just ad agencies. And we love it.
The Drum recently ran an article titled “How Seattle became a magnet for creative minds.” In it, Doug Zanger traces various agencies through the years and highlights what makes their creative [...]
DNA elevates Chris Witherspoon to agency President; Scott Fero promoted to Executive Creative Director
We’re happy to announce the promotion of long-time agency executive Chris Witherspoon to President and Chief Growth Officer, a new position at our agency. In addition to award-winning Creative Director Scott [...]
Gucci boots, delivered to your car?
To help promote last-minute holiday shopping and how easy it can be, DNA worked with the team from Nordstrom to create this fun video to promote Nordstrom’s online ordering, curbside pickup [...]