Latest News
DNA President Chris Witherspoon Joins 600 & Rising Board of Directors
600 & Rising, an organization formed last month to advocate for Black people who work in the advertising industry, has formally appointed a board of directors. The board will help 600 [...]
Why I signed a letter to rewrite the future of advertising
Yesterday over 600 black advertising professionals put their name to an open letter to advertising agency leadership demanding urgent action. Like many other industries, advertising has a long way to go [...]
Don’t Confuse a Marketing Tool with Authentic Brand Activism
When COVID-19 arrived, brands rushed to deliver heartfelt messages of “we’re here for you” and “we’re all in this together.” However, very few brands, (and I do mean VERY few), had [...]
Which Lane Will You Occupy?
DNA’s belief has always been to bring people together by creating meaningful connections. And in times like this – where there’s a need to have a dialogue around social injustice and [...]
DNA Launches #Hibeernation Campaign for Rainier Beer
Drawing on Rainier Beer’s legacy as a quirky brand loved by outdoorsy beer drinkers, Seattle creative agency DNA has launched the “Hibeernation Survival Guide” - a social campaign designed to help [...]
Cray, A Hewlett Packard Enterprise Company, in partnership with DNA named a Webby Award Honoree
Cray, A Hewlett Packard Enterprise Company, in partnership with DNA, has been named a 24th Webby Award, Honoree for “Fighting a Crop-Killer With Supercomputing and Scientific Collaboration”. The award-winning video showcases [...]