Commitment to Change

By Published On: Aug 25, 20211.8 min read

In support of 600 & Rising, DNA is joining the many advertising agencies around the country and releasing our diversity data. Consistent with our industry, we have a tremendous amount of work to do. At DNA, we have already been on a path to address diversity and inclusion with programs that include funding D&I scholarships for minority students, training and education, and recruiting and outreach for diverse employees. In addition to these efforts, we have committed to the 12 actions developed by 600 & Rising and are implementing plans for each. We join our fellow agencies in our commitment to end systemic racism.

  1. Make a specific, measurable, and public commitment to improve Black representation at all levels of agency staffing, especially Senior and Leadership positions
  2. Track and publicly report workforce diversity data on an annual basis to create accountability for the agency and the industry
  3. Audit agency policies and culture to ensure the environment we work in is more equitable and inclusive to a diversity of backgrounds and perspectives
  4. Provide extensive bias training to HR employees and all levels of management
  5. Extend agency outreach to a more diverse representation of colleges, universities, and art schools
  6. Expand residencies and internship programs to candidates with transferable skills who may not have taken a traditional educational path toward advertising
  7. Create, fund, and support Employee Resource Groups (ERGs) for Black employees
  8. Invest in management and leadership training, as well as mentorship, sponsorship, and other career development programs for Black employees
  9. Require all leadership to be active participants in company Diversity & Inclusion initiatives and tie success in those initiatives to bonus compensation. 
  10. Create a Diversity & Inclusion committee made up of Black and NBPOC employees to help shape diversity & inclusion policy and monitor its progress
  11. Establish a diversity review panel to stem the spread of stereotypes in creative work and ensure offensive or culturally insensitive work is never published
  12. Introduce a wage equity plan to ensure that Black women, Black men and people of color are being compensated fairly

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