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Twitter and Nike at the Oscars

Mar 5, 2018|

Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil new [...]

Do you love your customers?

Feb 13, 2018|

It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked and [...]

Saying "So Long" to the Northwest Marketing Guy

Feb 9, 2018|

Agency/client relationships, unfortunately, come and go. With the average CMO tenure hovering at less than two years, it’s not surprising that there is a revolving door at brand headquarters, with agencies [...]

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