In my not-so-free time, I coach girls basketball and I am president of a girls basketball program here in the Seattle area. Having three daughters, all who participate in [...]

BECU, the fourth largest credit union in the U.S. and long-time advertising partner of DNA, is fast approaching the million member mark. Last week, Benson Porter, BECU CEO since [...]

thefinancialbrand.com article from DNA's Alan Brown – Marketers have been talking about the importance of Millennials for years as a coveted “segment” or “target audience.” But Millennials aren’t a [...]

campaignlive.com article from DNA's Alan Brown - There’s very little thunder or lightning in Seattle, a weird fact considering rain falls almost daily. But even without those big flashes [...]

Watching the Macy’s Thanksgiving Day Parade is an annual tradition in our family. All of the younger kids gather in front of the TV, biding their time past anonymous [...]

With an improvement in the overall economy, you might think that raising money for health-related charitable and non-profit organizations would be easier. But the opposite is true. As we’ve [...]

adage.com article by DNA's Alan Brown - It was a heartening sign to see one of advertising's leading male creative directors attend a recent 3% Seattle event my agency [...]

Boomers, Gen X, Gen Y, Gen Z – we’re all getting familiar with the challenges and nuances of marketing to new consumer segments. But, creating a business culture that [...]