Category: Perspective
COULD AMBIEN BE LOVED (for the right reasons)?
While I don’t usually praise the creativity of pharmaceutical marketing, I have to hand it to Ambien. In one short tweet they took social media by storm and generated [...]
What are ads?
The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. [...]
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to [...]
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and [...]
Seattle’s creative spirit runs deeper than just ad agencies. And we love it.
The Drum recently ran an article titled “How Seattle became a magnet for creative minds.” In it, Doug Zanger traces various agencies through the years and highlights what makes [...]
Love Awaits for Gatorade
In my not-so-free time, I coach girls basketball and I am president of a girls basketball program here in the Seattle area. Having three daughters, all who participate in [...]
BECU CEO Benson Porter on Credit Union Opportunity
BECU, the fourth largest credit union in the U.S. and long-time advertising partner of DNA, is fast approaching the million member mark. Last week, Benson Porter, BECU CEO since [...]
Affluent Millennials
thefinancialbrand.com article from DNA's Alan Brown – Marketers have been talking about the importance of Millennials for years as a coveted “segment” or “target audience.” But Millennials aren’t a [...]
There’s a Different Kind of Lightning in Seattle
campaignlive.com article from DNA's Alan Brown - There’s very little thunder or lightning in Seattle, a weird fact considering rain falls almost daily. But even without those big flashes [...]
Imagine the Possibilities
Watching the Macy’s Thanksgiving Day Parade is an annual tradition in our family. All of the younger kids gather in front of the TV, biding their time past anonymous [...]