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DNA Expands Strategy and Insights Offering
lbbonline.com article via The Marketing Standard — Seattle-based DNA is expanding its strategy and insights group with the addition of Dan Cabacungan in the new leadership role of Director of Strategy [...]
‘You Own It’ Declares BECU in New Campaign from DNA
SEATTLE. WA, AUGUST 1, 2016 – Today BECU unveiled a new integrated marketing campaign from DNA featuring the emphatic theme ‘at BECU you’re not just a customer, You Own It.’ Return [...]
New Campaign for PSE Delivers Safety With a Smile
Important safety messages should be memorable. In these new spots for Puget Sound Energy, we warn viewers about the dangers of downed power lines and natural gas leaks by continuing our [...]
DNA Crafts ‘This Is Healthy’ Campaign for Group Health
Inviting consumers into a socially led conversation about what is healthy, is the idea behind our new marketing campaign for Group Health Cooperative. The “This Is Healthy” campaign recently launched throughout [...]
Affluent Millennials
thefinancialbrand.com article from DNA's Alan Brown – Marketers have been talking about the importance of Millennials for years as a coveted “segment” or “target audience.” But Millennials aren’t a segment. They [...]
We’re Pet Parents at DNA
And that’s why creating a digital campaign for Healthy Paws Pet Insurance is so exciting! Healthy Paws recently partnered with Universal Studios for the upcoming release of The Secret Life of [...]