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What are ads?
The other day, I was reading an article from Adweek on how content that consumers share and interact with might really be ads, and they don’t even know it. It was [...]
Twitter and Nike at the Oscars
Last night’s Oscars broadcast is one of a few times during the year when large numbers of people tune into live television – creating the opportunity for brands to unveil new [...]
Industry insight: what brands should do about the NRA
The National Rifle Association (NRA) continues to face pressure from brands as public sentiment heats up over the organization. So far, the likes of Hertz, Avis, Norton, MetLife, Lifelock, Delta and [...]
Do you love your customers?
It’s easy to substitute that question for one we ask ourselves all the time as marketers: Do your customers love you? We’ve seen that question surveyed and analyzed and benchmarked and [...]
Saying "So Long" to the Northwest Marketing Guy
Agency/client relationships, unfortunately, come and go. With the average CMO tenure hovering at less than two years, it’s not surprising that there is a revolving door at brand headquarters, with agencies [...]
Seattle’s creative spirit runs deeper than just ad agencies. And we love it.
The Drum recently ran an article titled “How Seattle became a magnet for creative minds.” In it, Doug Zanger traces various agencies through the years and highlights what makes their creative [...]