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Welcome Different
Listen to Author Chris Witherspoon, CEO DNA is an independent advertising and marketing agency. In our 25th year, we describe ourselves as a super squad of diverse people [...]
New Work in the Land Where Different Wins
Listen to Author Megan Meagher, Managing Director Last year brought several new client relationships and campaigns to DNA. Each provided DNA with an opportunity to solve their unique [...]
Unignorable Work
Listen to Author Mishy Cass, Executive Creative Director We strive to do work that is unignorable. That shakes culture and makes a difference. So, during the 2023 holiday [...]
Minding the ‘1 Brand : ∞ Brains’ Relevancy Gap
Listen to Author Rob Scherzer, Innovation and Digital Experience Director If your inbox is also overflowing with MUST-READ article forwards on the next big Deus Ex Machina that’s going [...]
Different Wins this Black Black Friday
2020 started with COVID. By mid-year, the nation was torn apart by social unrest with the murder of George Floyd. And by the end of the year, companies were making bold [...]
Producing Better DEI: How DNA Is Building More Inclusive Productions
My first gig in advertising, over ten years ago, was at a small agency that was heavily male and very white. Although I was part of a female dominated production team, [...]