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The DNA Business Leadership Team is Living Brat Summer
Listen to Author We can all be more brat, and at DNA we’re bringing this fresh perspective to our Business Leadership team. Brat Summer is coming to an [...]
25 Years in the Biz, 25 Years at DNA: Dave’s Story & Lessons
Listen to Author The path from sauté chef to agency vet —and the soundtrack that guided the journey. My advertising career began in the most humble way possible. [...]
3 Media Shifts That Demand Different
Listen to Author Smarter, faster times call for smarter, faster methods. We’re living in a time where well-worn advertising paradigms are rapidly becoming obsolete (creative without measurement, funnel [...]
Authenticity vs. Originality in the Pursuit of the ‘Never-Before-Seen’
Listen to Author Thoughts and perspective on the importance of staying true to yourself in creative pursuits. At DNA, we say, "Different Wins." This isn't just a catchphrase; [...]
Great Minds Don’t Think Alike
Listen to Author How embracing diverse thinking & experience leads to groundbreaking solutions and superior value creation. “Great minds don’t think alike. They challenge each other to think [...]
DNA’s “No-Duh Secret” to Producing Breakthrough Campaigns
Listen to Author Petting Zoo isn’t just a team of internal & external production badasses; it’s a mindset getting our hands dirty and making, no matter what form the [...]