Category: Opinion
6 AI Predictions That Will Shape Marketing in 2025
Listen to Author By the ICOM Network’s AI Team: Luke Azzopardi, Switch; R. Finley, Espace M; JD Guenther, Brighton; Fabian Miranda, Assembly Studio; Harry Moller, Provoking; [...]
ThanksGIVING @ DNA
An open house at DNA World HQ to connect, destress, and give back. DNA rings in Thanksgiving every year with Fakesgiving, our yearly pot-luck-of-whatever-you-got-but-its-really-about-the-people. This year we raised [...]
Turning Industry Lessons Into a Wellness Movement
Listen to Author Insights from media and health that guide the foundation of my authentic wellness brand Growing up in the 90s shaped how I see [...]
Our Hidden Superpower In The Workplace: Motherhood
Listen to Author Some fear motherhood diminishes work performance - but two new moms in advertising are kicking ass and proving otherwise. “Will I be able [...]
Different Wins: A Playbook for Owning 2025
Listen to Author The Countdown to 2025: Challenges? Sure. Opportunities? Absolutely. Welcome to 2025’s obstacle course, where the hurdles are high, the stakes are higher, and [...]
Untapping Project Management’s Potential in Marketing Systems
Listen to Author How we are transforming PMs from task-trackers to strategic drivers of agency success Advertising and marketing are moving faster than ever before, and [...]
The DNA Business Leadership Team is Living Brat Summer
Listen to Author We can all be more brat, and at DNA we’re bringing this fresh perspective to our Business Leadership team. Brat Summer is coming [...]
25 Years in the Biz, 25 Years at DNA: Dave’s Story & Lessons
Listen to Author The path from sauté chef to agency vet —and the soundtrack that guided the journey. My advertising career began in the most humble [...]
3 Media Shifts That Demand Different
Listen to Author Smarter, faster times call for smarter, faster methods. We’re living in a time where well-worn advertising paradigms are rapidly becoming obsolete (creative without [...]
Authenticity vs. Originality in the Pursuit of the ‘Never-Before-Seen’
Listen to Author Thoughts and perspective on the importance of staying true to yourself in creative pursuits. At DNA, we say, "Different Wins." This isn't just [...]