Project Description
TABLEAU
SELLING DATA
TOOLS WITH A
GOOD OLD FISH TALE
Industry:
Technology
![](https://dnacreates.com/wp-content/uploads/2021/08/Tableu-Aspot.png)
The Lowdown
Tableau’s data visualization platform means everyone can see and understand the data, making collaboration easier and giving everyone from the CEO to the interns the power to make a difference. We busted through the boring B-to-B marketing wallpaper with ‘All Hands on Data’ — a larger-than-life story about a seafood company that is working the data, finding the answers, and crushing the quotas.
OUR HERO FILM WAS EXTENDED
WITH SHORT-FORM BURSTS
OF DATA HILARITY.
MOST COMPANIES HAVE A LOT OF DATA – A LOT.
TABLEAU MAKES DATA ACCESSIBLE TO THE PEOPLE WHO NEED IT MOST.
IN SOCIAL, A CAPTAIN’S LOG
UPDATED OUR BUSINESS AUDIENCE
WITH QUIPS FROM THE SHIP.
IMPACT
+44.1%
INCREASE IN AD RECALL
+18%
INCREASE IN BRAND AWARENESS
![](https://dnacreates.com/wp-content/uploads/2021/08/Tableu-Results-V1-1.png)
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk