Project Description


Calling Beer
Drinkers Back
To The Wild

CPG, Adult Beverages

The Lowdown

Following the success of the Rewild the Rainiers campaign, we had to keep Rainier’s momentum going with a new chapter in the brand’s beloved lore. So we turned to the idea of lore itself with the Barbeerian, whose resounding call to locals—both new and native—got folks to get outside while shifting the brand into full-on engagement mode.

In a pure nostalgia play for our
core drinker, we flooded the brand
with ’80s cartoon vibes.

With GIPHY stickers and caption contests, we handed fans the reins.



increased in unaided awareness


increase in brand recognition


above YouTube benchmark completion rates

We don’t fuck around. And when we do, we don’t fuck around.

Let’s Talk

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