Project Description
TABLEAU
SELLING DATA
TOOLS WITH A
GOOD OLD FISH TALE
Industry:
Technology
The Lowdown
Tableau’s data visualization platform means everyone can see and understand the data, making collaboration easier and giving everyone from the CEO to the interns the power to make a difference. We busted through the boring B-to-B marketing wallpaper with ‘All Hands on Data’ — a larger-than-life story about a seafood company that is working the data, finding the answers, and crushing the quotas.
OUR HERO FILM WAS EXTENDED
WITH SHORT-FORM BURSTS
OF DATA HILARITY.
MOST COMPANIES HAVE A LOT OF DATA – A LOT.
TABLEAU MAKES DATA ACCESSIBLE TO THE PEOPLE WHO NEED IT MOST.
IN SOCIAL, A CAPTAIN’S LOG
UPDATED OUR BUSINESS AUDIENCE
WITH QUIPS FROM THE SHIP.
IMPACT
+44.1%
INCREASE IN AD RECALL
+18%
INCREASE IN BRAND AWARENESS
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk