Project Description
SWERVE SWEETENER
A BETTER-FOR-YOU
BRAND, MADE FOR YOU,
AND YOU, AND YOU
Industry:
CPG
Award:
EFFIE, Shorty Impact
The Lowdown
Vegan friendly. Low-carb friendly. Gluten-free friendly. It’s hard to find food that works for everyone these days, unless, that is, it’s made with the natural, zero-calorie sugar substitute Swerve. That’s exactly the sweet stuff that inspired a campaign all about the endless (and fun) ways Swerve fits into anyone’s life. In short, Swerve is Everyone Friendly – a creative platform that helped us transform this New Orleans brand with a niche audience into a national brand made for everyone.
FROM A ONE-DAY SHOOT, WE CREATED
67 ASSETS FOR SOCIAL, VIDEO, STREAMING
AUDIO, PRINT, AND RICH MEDIA.
IMPACT
INCREASED SALES ACROSS ALL KEY MARKETS
PRIORITY MARKETS SAW 119% + IN USER GROWTH
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk