Project Description
PABST BREWING / RAINIER BEER
Behold The Newest Species Of Rainier
INDUSTRY:
CPG, ADULT BEVERAGES
AWARDS:
ADDY AWARD WINNER
The Lowdown
It seems like every brand has a hard seltzer these days. But no other brand has the Rainier legacy. And they sure as hell don’t have Ron Yaier, the 68 year old marine biologist we invented to uncover the newest species of Rainiers: The Wild Seltzers. Blurring the lines of science and mythology, we tapped into the distinctly Northwest sense of discovery to bring fans along the journey.
Video told our story through Ron’s eyes. Because Ron’s eyes are filled with wonder.
Flavor
Identification
How To Catch A Seltzer
Education played a key role in getting folks up to speed.
We gave fans the tools to become citizen biologists on social.
IMPACT
“A HILARIOUS NEW CAMPAIGN”
– AD AGE
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk