Project Description
SWERVE SWEETENER
A Better-for-you
Brand, Made For You,
And You, And You
Industry:
CPG
The Lowdown
Vegan friendly. Low-carb friendly. Gluten-free friendly. It’s hard to find food that works for everyone these days, unless, that is, it’s made with the natural, zero-calorie sugar substitute Swerve. That’s exactly the sweet stuff that inspired a campaign all about the endless (and fun) ways Swerve fits into anyone’s life. In short, Swerve is Everyone Friendly – a creative platform that helped us transform this New Orleans brand with a niche audience into a national brand made for everyone.
From a one-day shoot, we created
67 assets for social, video, streaming
audio, print, and rich media.
IMPACT
Increased sales across all key markets
Priority markets saw 119% + in user growth
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk