Project Description
SEATTLE SOUNDERS FC
Getting The
Bandwagon
Back Together
Industry:
Sports/Entertainment
![](https://dnacreates.com/wp-content/uploads/2021/06/Sounders-Aspot-V2_TROPHY_560x560.png)
The Lowdown
Five long months after their second MLS championship, Sounders FC was ready to go for #3. They asked us to whip the city into a frenzy and bring new fans to the pitch for their season opener, so we created an energy-fueled campaign that celebrated their victory with all the swagger of a champion, while lacing it with the irreverent spirit that both Sounders and Seattle are known for.
![](https://dnacreates.com/wp-content/uploads/2021/02/Sounders-OffsetGrid-Image-Cup-V1.png)
![](https://dnacreates.com/wp-content/uploads/2021/02/Sounders-OffsetGrid-Image-Champs-V1.png)
![](https://dnacreates.com/wp-content/uploads/2021/02/IMAGE-FULL-WIDTH.png)
Final score: 2-1, SOUNDERS WIN.
Pretty sure our campaign gets the assist.
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk