Leading With Values To Grow Membership

People genuinely love BECU—way more than anyone should love a financial institution. Because BECU is a not-for-profit credit union, they aren’t motivated by making money for shareholders. Instead, they put their members’ best interests first—guiding, educating, and advocating for their well-being to create a greater sense of empowerment in their lives. To show BECU’s unwavering commitment, we handed over the mic to real members for our Power in People campaign—giving them a platform to tell their unique stories of how BECU helped them, in ways banks could only dream of.