Project Description

BECU

FINDING POWER IN AUTHENTICITY

Industry:
Banking, Financial Services, Retail

The Lowdown

One of the most compelling things about BECU is the way people genuinely love BECU—way more than anyone should love a financial institution. When asked why, we uncovered a culture of caring, humanity, helpfulness, and empowerment.  While we could’ve found clever ways to say these things ourselves, for our Power in People campaign, we handed the mic over to real BECU members instead, letting them authentically demonstrate why BECU is so very special.

REAL BECU MEMBERS

REALLY COMPELLING STORIES

WE CAPTURED THE DIVERSITY OF THE BECU COLLECTIVE, ALONG WITH THEIR LOVE FOR THE BRAND.

PRELIMINARY IMPACT

1,300,000+

New members and growing

71% INCREASE

In Account Opening Consideration

43 POINT INCREASE

In Unaided Advertising Awareness

We don’t fuck around. And when we do, we don’t fuck around.

Let’s Talk

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