Project Description
Nielson IQ
Decoding Data to Unlock Real, Actionable Insights
Industry:
Technology
The Lowdown
With 1.5 million stores scattered across more than 100 countries and 60 billion data points a day, consumers are talking. And luckily for our clients, NIQ doesn’t just listen. We’re fluent in data.
With bite-sized content across social, we seeded the “language” of data.
Introducing NIQ
Explaining The Full View™
Money Talks
Follow The Money
And—with our visual system blown out across video, display, and the web—we brought the Full View™ to life wherever potential clients might be looking.
Cash and Effect
All the Data
PRELIMINARY IMPACT
54.8 Million
impressions
72,000
clicks
$449K
total spend ($738k value)
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk