GOLDEN 1 CREDIT UNION
TAKING ON BIG BANKS
WITH A FEW
Banking, Financial Services, Retail
Golden 1 Credit Union faced a tough task: How to compete with big banks with a fraction of their budgets. So rather than compete on their terms, we showed Californians what it feels like to be a member, not just a customer. Because as a not-for-profit credit union, Golden 1 puts their members’ interests first, making a million ordinary Californians feel like big-shots that they truly are.
REAL MEMBERS, FILMED HEROICALLY TO LAND OUR BRAND MESSAGE.
MEMBERS DESERVE RESPECT. NOT TO MENTION BETTER RATES AND FEWER FEES.
We don’t fuck around. And when we do, we don’t fuck around.