Project Description
CATALINA
DATA ANALYTICS:
AS HILARIOUS
AS IT SOUNDS
Industry:
CPG, Retail
The Lowdown
After 30 years as a shopper intelligence leader, Catalina needed to evolve their brand to keep up with the newer, digitally focused competition. The ‘Get The Nerd On Your Side’ campaign helped Catalina stand out by embracing their inner nerd, bringing a dose of humor and humanity to the dry world of B2B advertising.
WE USED DATA TO TALK NERDY WITH HYPER-TARGETED MESSAGING.
IF YOU’RE NOT JAZZED ABOUT OPTIMIZATION YET, THEN WE CAN’T HELP YOU.
JUST BECAUSE IT’S B2B DOESN’T MEAN YOU CAN’T MAKE IT FUN.
OH YEAH, IT’S A UPC-LEVEL TRANSACTION JOKE.
IMPACT
IMPROVED PERCEPTION & INCREASED SHARE OF VOICE
RETAILER PERCEPTIONS OF CATALINA’S CAPABILITIES POSITIVELY SHIFTED FROM 2019 TO 2020
526%
YOY INCREASE IN RETAIL DIGITAL PRODUCT SALES
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk