BY NOT TALKING
People may not want to hear about insurance, but they love talking about the neighbors. Our Northwest Profiles campaign allowed our audience to poke fun at themselves and confirmed their belief that people here are, well, a little different. A quality that helped Pemco outshine the national brands and their huge marketing budgets.
NORTHWEST PROFILE #48
NORTHWEST PROFILE #38
NORTHWEST PROFILE #80
SEAHAWKS FANS ARE ‘A LITTLE DIFFERENT’
BECAUSE THEY’RE CRAZY LOUD. OUR ‘YELLFIE’
ACTIVATION LET THEM PROVE IT.
UNAIDED BRAND AWARENESS
INSURANCE BRAND SHOPPED FOR IN THE PNW, UP FROM #6
We don’t fuck around. And when we do, we don’t fuck around.