Project Description

Black Black Friday

Hacking Black Friday To Support Local, Black-Owned Business


The Lowdown

Black people make up 8% of Seattle’s population, but own less than 1% of its businesses. So, we co-opted America’s biggest commercial holiday to highlight local, Black-owned businesses and incentivize intentional spending with a card that saved shoppers 20%—without costing those businesses a dime.

To spark a movement that could inspire a city, we rooted our message in the community we call home.

From local Black artists lending their talents…

…to business owners who shaped the work every step of the way.

And even some big names who shared across social.

Then we spread the word anywhere and everywhere they would let us.

And we got people talking in a big way, in Seattle and beyond.

The love poured in from around the Puget Sound…

…and the mayor officially declared Nov. 24, 2023 Black Black Friday.


200 Million+


~$2 Million

in paid and donated media

60% increase

in new black-owned business customers

We don’t fuck around. And when we do, we don’t fuck around.

Let’s Talk

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