Hard Truths About Making Great Advertising
medium.com article by Steven Stark –
Here’s an inspiring article of Chiat/Day’s trials and tribulations in creating one of the greatest spots ever made. Aside from “1984” being in my top 20 of all-time favorite spots, I found this article fascinating. Fascinating that a commercial this powerful went through the same challenges that we all face when producing commercials. It inspired me again to keep up the good fight for great work, for great executions, and keeping my standard high for producing great creative.
Read the full piece at medium.com