Different Wins this Black Black Friday

By Published On: Nov 24, 20231.5 min read

2020 started with COVID. By mid-year, the nation was torn apart by social unrest with the murder of George Floyd. And by the end of the year, companies were making bold commitments to DE&I. As we round out 2023, DE&I commitments have atrophied as attention spans are short and many have realized this work is hard.

As an LGBTQ+ and Black-owned agency, DNA is more than promises and platitudes. We’re committed to making our differences the difference in advertising. Now is the time to stop just talking about this stuff and getting some real shit done. So we’ve put our time, money, heart and action where it matters most – into our community, focused on those who could use a little more this holiday season and beyond.

We created Black Black Friday (BBF) as a way to generate revenue for Black-owned businesses in the Pacific Northwest. Working with the Intentionalist and with financial support from BECU, BBF is offering shoppers a 20% discount at participating Black-owned businesses. But it takes a village, and our village has stepped up. We engaged a panel of Black-owned businesses to advise us on many of the details of the program. We tapped into our media partners and secured almost $1M in local support. Athletes like Doug Baldwin of the Seattle Seahawks and Brad Evans of the Seattle Sounders FC, political leaders like Seattle Mayor Bruce Harrell and artists like LivT and Damon Brown are 100% in. On Black Friday, Mayor Harrell declared this Black Friday, Black Black Friday.

Black Black Friday is who we are and what we’re doing. It’s in our DNA. We hope you’ll join us. If you live in the Northwest, purchase a Black Black Friday card and support Black-owned businesses in our region. 

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