Project Description
ZIPLY FIBER
SAYING HELLO TO
A FRIENDLIER KIND
OF INTERNET
Industry:
Communications
The Lowdown
It’s not every day a new internet company comes to town. After naming and designing the Ziply Fiber brand, we helped them take on the industry giants by positioning them as a breath of fresh internet in a category known for complexity and poor customer service.
THE BIG CORPORATE INTERNET BRANDS DON’T TALK LIKE HUMANS. SO THAT’S WHAT WE DID.
A SIMPLE, STRAIGHT-SHOOTING BRAND DESERVED ADVERTISING TO MATCH.
IMPACT
OUTPERFORMING THE COMPETITION
THE CAMPAIGN EARNED MORE POSITIVE SENTIMENT AGAINST ITS TOP THREE COMPETITORS (COMCAST, WAVE, & CHARTER)
We don’t fuck around. And when we do, we don’t fuck around.
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