Project Description
PUGET SOUND ENERGY
CHARM (& CUTENESS)
POWER UP AN
ENERGY COMPANY
Industry:
Utility
The Lowdown
People don’t normally think about their utility company, so we set out to change that for Puget Sound Energy with a cast of friendly critters who are nothing short of adorable. The Happy to Help campaign used stop-motion animation to bring our characters to life and share the many ways PSE is genuinely here for its customers.
A FUN CAST OF CHARACTERS, UPDATED EVERY YEAR WITH A NEW MESSAGE.
GOING PAPERLESS. MUCH MORE INTERESTING COMING FROM AN OCTOPUS.
IT’S EASY TO STAY ON TOP OF BILLS… EVEN FOR PARTY ANIMALS.
SASQUATCH? NOPE, SAFESQUATCH HAS THE BEST SAFETY TIPS.
IMPACT
25%
LIFT IN CONVERSION
HIGHEST PERFORMING ASSET
THE TV SPOT OUTPERFORMED ALL OTHER VIDEO PLACEMENTS FOR THE PAPERLESS CAMPAIGN
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk