Project Description


DNA 2023
Member Summit

Membership as a brand and marketing differentiator has been so strong and effective for some organizations that they lead their industry in performance. But managing growth during times of significant change can present its own set of challenges for membership organizations.

On September 13, DNA gathered brand and marketing leaders from six different companies (AAA, REI, BECU, Kaiser Permanente, Costco and the Seattle Sounders FC) to talk about the advantages and challenges of leading growth for their membership-driven companies.

We don’t fuck around. And when we do, we don’t fuck around.

Let’s Talk

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