Banking, Financial Services, Retail
EFFIES Finalist & Echo Award
Unlike a bank, BECU is owned by its members. It’s a lot of power to give ordinary people, and the 85-year-old credit union wouldn’t have it any other way. So with this campaign, we made the membership difference shine, through actual BECU members who are proud to belong to something bigger than themselves. All to build a culture of ownership, a culture primed to attract new members.
PRIDE IS SOMETHING YOU CAN’T EASILY FAKE
WITH MEMBERS LIKE THIS, WE DIDN’T HAVE TO.
INCREASE IN ACCOUNT OPENING CONSIDERATION
INCREASE IN UNAIDED ADVERTISING AWARENESS
We don’t fuck around. And when we do, we don’t fuck around.