Project Description
BECU
WHEN PEOPLE
MATTER,
PEOPLE NOTICE
Industry:
Banking, Financial Services, Retail
Award:
EFFIES Finalist & Echo Award
The Lowdown
Unlike a bank, BECU is owned by its members. It’s a lot of power to give ordinary people, and the 85-year-old credit union wouldn’t have it any other way. So with this campaign, we made the membership difference shine, through actual BECU members who are proud to belong to something bigger than themselves. All to build a culture of ownership, a culture primed to attract new members.
PRIDE IS SOMETHING YOU CAN’T EASILY FAKE
WITH MEMBERS LIKE THIS, WE DIDN’T HAVE TO.
IMPACT
1,000,000+
NEW MEMBERS
71%
INCREASE IN ACCOUNT OPENING CONSIDERATION
43-POINT
INCREASE IN UNAIDED ADVERTISING AWARENESS
We don’t fuck around. And when we do, we don’t fuck around.
Let’s Talk