Turning Industry Lessons Into a Wellness Movement

Insights from media and health that guide the foundation of my authentic wellness brand

Growing up in the 90s shaped how I see media and technology. I remember the frustration of not being able to use the internet while my mom was on the phone or sneaking out of bed to log into my AIM account and post a dramatic away message. Back then, technology was exciting but limited. Being “offline” was still normal, and brands could quietly shift their messaging without anyone noticing—or caring.

Fast forward to today, where we live in an always-online world, and everything revolves around our devices. Consumers now hold brands accountable in ways that were unimaginable two decades ago. Authenticity isn’t just a trendy word; it’s what we expect. We want honesty, transparency, and a real connection from the brands we engage with. It’s not enough to throw out a shiny ad campaign. Today’s consumers are asking deeper questions: What does this brand stand for? Do their values align with mine? Brands that win are the ones answering those questions with clarity and heart.

This is especially true in the wellness industry. Social media is crowded with influencers promoting “life-changing” products, each positioned as a must-have. But here’s the thing—this constant noise doesn’t always help. It can lead to decision fatigue, unrealistic wellness standards, and a disconnect from what really matters: knowing your own body and its unique needs. And let’s be honest—modern lifestyles don’t make it any easier. 

Sitting at a desk for 8+ hours a day, scrolling endlessly on social media, and juggling a million things all contribute to chronic stress and physical health issues. Social media can amplify this stress, fueling endless comparisons and the pursuit of perfection. It’s no wonder so many people feel burnt out and out of sync with their bodies.

The brands that stand out today know their audiences are more than demographics—they’re individuals with specific goals, mindsets, and challenges. DNA’s Different Wins philosophy is all about recognizing this. It’s not just about being different for the sake of it; it’s about creating meaningful connections that build trust and loyalty.

Take Lone Star Beer, for example. When Bud Light shifted away from its core audience, Lone Star doubled down on its Texan identity, proudly embracing its heritage as the National Beer of Texas. With authentic creative and media that connected deeply with its audience, Lone Star saw a 25% sales increase that summer. The takeaway? Staying true to your roots isn’t just the right thing to do—it works.

This principle of authentic connection doesn’t just work for huge, established brands like Lone Star; I’ve seen its power firsthand through re’nud holistics, a brand I created to address the very wellness challenges I described earlier. Re’nud isn’t about adding to the noise of the wellness market; we focus on true wellness, not quick fixes or one-size-fits-all solutions. 

Through personalized nutrition, mind-body alignment, and stress management, re’nud helps you take back control of your health and create lasting change. At the end of the day, authenticity isn’t just a strategy—it’s essential. Whether you’re building a brand, running a campaign, or reclaiming your health, staying true to your values is the key to creating something that lasts.

So, whether you’re a brand, an agency, or just someone navigating the noise of today’s world, take a step back and reconnect with what truly matters. Identify the habits and choices that support your well-being and align with your values.

Because authenticity doesn’t just build brands—it transforms lives.