Brand Strategy Director

Lauren Sooudi

As the Director of Brand Strategy, Lauren brings over 15 years of agency experience to uncovering strategic opportunities for clients and creating more relevant roles for brands in culture. She believes in developing deep connections with consumers through experiences that inject brands directly into consumers’ lives in surprising ways.

Lauren has overseen brand and creative strategy for brands like Pabst Blue Ribbon, AAA, Adobe, Fifth Third Bank, Doritos and Mrs. Meyer’s Clean Day. Her work has contributed to accolades from Cannes Lions, the Effie Awards and the WARC Awards for Effectiveness. She was also named one of the most creative women in advertising by Business Insider

Lauren cannot throw a frisbee. But she can type without looking, carry all the groceries inside in only one trip and make up an original bedtime story for her two sons on the spot.