DNA NAMES NEW CEO AND CHAIRMAN, BECOMES MINORITY-OWNED AND LED
Chris Witherspoon and Alan Brown have bought a majority stake in the agency and take on new leadership positions
Seattle-based agency DNA has new owners—in a manner of speaking.
This was a move years in the making—Gross has gradually begun taking on fewer responsibilities, according to Brown, who said it was important for DNA to maintain its independence. The agency will likely be splitting up Witherspoon’s previous roles and will be looking to fill the positions through in-agency promotions by the end of the year.
Article originally featured in Ad Age, written by Brian Bonilla