At DNA, we want to make our differences the difference in advertising. That starts by moving our workforce to a majority diverse population, fostering equitable paths for employee growth, and ensuring diverse representation in our strategic approach and creative work.
The diversity we report includes race, gender, age, ethnicity, and sexual orientation.
The additional diversity we strive for includes physical ability, nationality, religion, political, education, cognitive, neurodiversity, personality, values, and Veteran status.
Statistics as of June 27th, 2024
67%
OF OUR NEW HIRES
OVER THE LAST YEAR
HAVE BEEN BIPOC & LGBTQ+ TALENT
At DNA, we’re continuing our commitment in creating a more inclusive agency that better reflects the diverse audiences of the brands we serve. 67% of our hires over the last year have been BIPOC & LGBTQ+ talent, resulting in significant year over year statistical increases in most racial/ethnic diversity/LGBTQ+ categories. We’ve also moved the agency from being majority male to equal female representation, with a 50/50 gender split.
#COMMITTOCHANGE
#COMMITTOCHANGE
#COMMITTOCHANGE
This all started with a serious look inward at our hiring practices, developing a DE&I strategic plan by leadership, and committing to inclusivity by everyone at DNA. We’re proud of our progress, but we also recognize there’s still much work to be done. So, in addition to joining the #CommitToChange campaign, we’ve committed to 600 & Rising’s 12 Action Steps addressing the systemic racism afflicting our industry. As a result, we have either accomplished or made substantial progress against nine actions, with three still remaining. We are a founding agency partner with both BLAC Internship and Project 47, a national mentorship program supporting LGBTQ+ talent in the advertising industry.
ACCOUNTABILITY
ACCOUNTABILITY
ACCOUNTABILITY
AT THIS LEVEL HAS
THE POWER TO
CHANGE OUR AGENCY
We understand that we need to put in the work and hold ourselves accountable for this movement to continue. Not just in transparency, but in policy and advocacy as well. Because accountability at this level has the power to change our agency—and more importantly, our industry.
We don’t fuck around. And when we do, we don’t fuck around.
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