BOEING EMPLOYEE CREDIT UNION
EFFIES Finalist & Echo Award Winner
Unlike a bank, BECU is owned by its members. It’s a lot of power to give to ordinary people, and the 85-year-old credit union wouldn’t have it any other way. So with this campaign, we made that power shine through the faces of real BECU members who are proud to belong to something bigger than themselves. All to build a culture of ownership, a culture primed to attract new members.
INCREASE IN ACCOUNT OPENING CONSIDERATION
INCREASE IN UNAIDED ADVERTISING AWARENESS
We don’t fuck around. And when we do, we don’t fuck around.